email marketing campaign

How to Optimize Email Marketing Campaigns During Pandemic

To ensure the success of every email marketing strategy, it is vital to always check and assess the existing various aspects of the email marketing campaigns. But in these pandemic times and people around the globe are affected in different ways, it is best at this time to step back and look at the bigger picture. During these pandemic times, there should be careful consideration to not just rely on the usual approach despite its effectiveness, but to ensure that the current marketing campaigns are still properly aligned.  Here are some of the ways to evaluate the present marketing program…